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7 Fresh Aspects That One Must Know About Digital Marketing

7 Fresh Aspects That One Should Know About Digital Marketing

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From print to digital, marketing has turned into a video clip faster in the last five years than in the last fifty years. No signs of slow behavior were seen in this rapid development. Marketers typically rely on SEO, social media, content marketing, paid advertising, or email marketing to gain potential customers. However, in the last one year, the field of digital marketing has undergone some dramatic changes. Here are seven new digital marketing initiatives that every marketer needs to know.

Artificial intelligence


Digital intelligence (AI) has exceptional future opportunities in digital marketing. Many organizations are already relying on advanced features of AI, and many are beginning to implement AI for their digital marketing efforts. For example, Uber, Microsoft, Pizza Hut, and other companies are already using AI companies to automate various activities.

According to Gartner's analysis, by 2020 AI Technologies will expand to include almost every new software company. AI is one of the most important business opportunities for companies and global GDP will increase by 14% by 2030. In other words, companies that are not adopting AI fast will suffer huge losses in the next few years.

In digital marketing, Amnesty International can test consumer behavior, search patterns, social media, and companies to help consumers understand how their products and services are searched. Use data obtained from blogging platforms.

7 Fresh Aspects That One Should Know About Digital Marketing

Chat robot


In practice, chatbots are a great example of artificial intelligence. These virtual assistants use instant messaging to communicate with users in real time. In addition, it offers premium services, meeting customer expectations, automating repetitive tasks, and responding around the clock, seven days a week.

MasterCard has recently developed a Facebook Messenger robot which, with the help of a natural language processing program, understands that it responds according to the customer's will and reacts accordingly. In fact, several reports indicate that chatbots will be an integral part of digital marketing. Innovation Enterprise reports that by 2020, 85% of customer service will be run via chat. According to IBM, companies can save more than $ 8 billion annually by 2022.

7 Fresh Aspects That One Should Know About Digital Marketing

Program Purchase and Advertising


Program advertising means using artificial intelligence to buy or sell advertising space. This process automates the process of purchasing, assigning, and optimizing media inventories. Using AI to automate ad purchases eliminates the need to request proposals on RFP, human interaction and manual entry.

Advertising for programs increases conversion and lower acquisition costs because it is faster and more efficient. Programmatic advertising allows brands to tailor their message and be creative with the right audience at the right time with the help of audience insights. This approach provides maximum accuracy and optimization for a more efficient marketing campaign. Real-time bidding is one of the major forms of purchasing software advertisements.

According to M Marketer, approximately 86% of digital image ads will be programmed by 2020. In other words, the face of digital advertising in the program is changing very rapidly.

Voice search and smart speakers

Earth's search engine says that as of January 2018, they had been estimated to have conducted one billion voice searches a month. According to comScore, 50% of the sounds will be discovered by 2020, and voice purchases are expected to increase from $ 2 billion to $ 40 billion. According to OC&C Strategy Consultants, it is not surprising that by 2022 this increasing use of voice research is causing institutions to re-review their digital marketing strategies.

Today, AI is smarter than that and it has reduced the errors of famous voice assistants like Alex, Siri and Google. According to the Digital Marketing Institute, adopting a voice search strategy is not just about placing links. It is also about designing a unique and personalized user experience that strengthens relationships and strengthens brand loyalty.

7 Fresh Aspects That One Should Know About Digital Marketing

Video marketing

Video marketing is one of the most important marketing trends today. According to WYZOWL, 83% of marketers say that video gives them a good return on investment. 52% of consumers say they shopped online, according to the email group white paper where they watch product videos.

Today, video marketing has overtaken YouTube. Marketers also benefit from Facebook, Instagram and LinkedIn for video marketing. Additionally, with the increasing use of mobile devices, users are becoming more comfortable with video as they can provide the same information regardless of format.

Content marketing still dominates

The 2019 Google algorithm still supports regular updates and full content. According to Point Visible, 88% of B2B marketers agree that content helps viewers see their brand as a reliable and reliable resource.

Therefore, given the value of Google Places in well-studied and regularly updated articles, marketers will need to continue investing in content. In other words, content marketing will play a huge role in attracting new users to your website and building a true and valuable relationship with them.

7 Fresh Aspects That One Should Know About Digital Marketing

Mass marketing

OmniChannel marketing is a way to employ multiple platforms so that your audience can experience a multi-channel experience. However, for all sources online or offline, it is important for brands to deliver a smooth and consistent message. For best results, all marketing channels must be combined with the corporate strategy.

According to ClickZ, the comprehensive method leads to 18.95% engagement rate, 250% higher purchase frequency and 90% higher retention rate for customers. This is another area where AI helps brands understand consumer behavior in creating more personalized advertising campaigns.

Technology brands are changing the way consumers interact, offering and expecting a more personalized experience. To stay ahead, you may need to invest in some technology in the near future.

7 Fresh Aspects That One Should Know About Digital Marketing

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