Learn strategies that get real results

Learn strategies that get real results

Keep in mind that the digital marketing landscape is constantly changing. Teachers, podcasts and bloggers announce that there is an instrument or tactic in one week and die the next day.

The truth is that digital marketing is not "digital" and more "digital", which is largely due to the fact that digital marketing has grown up. The foundations have already been laid.

At DigitalMarketer, our goal is to confuse the tactics that work and how they are used to develop your business. We are against the so-called "gurus" who advertise the next "shiny object" or "quick fix" that is supposed to kill email marketing, digital advertising or search engine optimization.

This is about the basics.

As you will see in this guide, these eight key disciplines of digital marketing are critical to the growth of your business today, tomorrow, and in the years to come. Each of these disciplines is discussed in detail in a chapter of this final digital marketing guide, as described below.

About the ultimate guide to digital marketing

Digital marketing is not magic, and you don't have to be a computer genius to be good at it. If you offer a product or service that the market wants, you can successfully market it on digital channels using the strategies described in this guide.

In the final digital marketing guide, there is no exaggeration about the latest eye-catching methods in marketing, whether digital or otherwise. Instead, this resource covers core disciplines such as content marketing, social media marketing, and email marketing, always in the context of the goals that businesses are interested in.

These goals include attracting new leads and customers, generating revenue from potential customers and customers you already have, and creating communities of brand attorneys and promoters.

The ultimate guide to digital marketing
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What will you learn

Each chapter deals with four main aspects of the strategy discussed:

Digital marketing methods
Methods: Strategies and processes with which you create your plan and implement it in your company. This is the largest part of each chapter, because in digital marketing, strategy implementation is key. In this guide, we share the exact methods we use here at DigitalMarketer.


Metrics: The numbers you notice to measure your success and identify areas for adjustment (or that are worth repeating).

Digital marketing indicators

The language of digital marketing
Terms: Terms used by experts so that you can communicate intelligently (even if you don't consider yourself a professional).


Roles: People in your company who are likely to be responsible for planning and implementing any digital marketing method.

The roles of digital marketing

We have organized this guide in logical progress. Although you can jump and learn tactics in the order you need them, we recommend that you read the chapters in order.

Take your time. Read and study one chapter at a time. Apply what you learn. If you feel you have the working methods, continue to the next chapter.

You'll be amazed at how quickly you can use these digital marketing techniques if you focus on them one at a time. When everything is going well, you can concentrate on optimizing and optimizing your processes for maximum growth.