How the Specialization Works

Master strategic marketing concepts and tools to address brand communication in a digital world.

Take the course

The course is a series of specialization courses that help you master it. To begin, enroll directly in the major, or review the syllabus and choose the course you wish to start. When you take a course that is part of a major, you are automatically enrolled in a full major. Completing just one course is fine - you can stop learning or terminate your membership at any time. Go to the learner's dashboard to track your course record and track your progress.

Project in hand

Each skill includes a practical project. You will need to successfully complete the project to meet the specifications and obtain your certificate. If the major for a business project includes a separate curriculum, then you must complete it before starting another course.

Get a certificate

Upon completion of each course and the completion of the project, you will receive a certificate that you can share with potential employers and your professional network.

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