8 Digital Marketing Trends for 2020
2019 was a busy year for marketers. Dozens of new marketing outlets flooded the market, hundreds of marketing skills courses and thousands of videos for sales channels, forecasting marketing trends in 2020 is as tough as cooking the right macaroons. If you cook the right macaroons, this article may not be what you were looking for).
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Below is a summary of the 8 best marketing trends that we will see explode in 2020.
1. Predictive Marketing
We live in an era of data where people interact with brands across multiple channels, randomly consume content and do a lot of homework before making a purchase. Looking at current marketing positive data patterns and predicting results accordingly, future marketing is one of all these unstructured conversations.
More and more mature forums are beginning to talk about predictive analytics and record predictive results on blogs and podcasts. This means that a lot of research and development is being developed so that this capability can integrate not only elite F500 but also small businesses. According to Globe News, the predictive analytics market is expected to reach $ 10.95 billion in 2022.
Some common uses refer to a new code that looks like a possibility in a purchase decision, and what order this message provides. Or perhaps define a very smart channel to deliver the message (such as email vs. SMS for payment) and specify the type of message to send based on the buyer's expected stage.
Many industries have invested heavily in this technology, for example hotels and resorts have the ability to determine the expected number of guests on a particular day or event. Increase your reservation rate.
You can also take advantage of new business forecasting data, such as shopping history, consumer preferences, and behavior to suggest new products and improve the retail experience to suit your customers. . There is nothing better than Amazon, an online retailer, where they can find you the right time to purchase and create a targeted product by email or recently via a browser extension called "Amazon Assistant". Make recommendations.
2. Unique ad bidding
According to the marketer, Google ($ 103.73 billion in ad revenue) and Facebook ($ 67.37 in ad revenue) topped digital advertising spending in 2019. Brands get the best returns in their account with great advertising bid options in the 2020 race. In fact, advertising is advertising. The first thing is that advertisers in Facebook and Google promote during training calls.
Although advertising bids are not particularly new, both companies are making new choices. For example, Google recently performed smart automated bidding during Google Marketing Live 2019, as the device uses learning machine learning to improve the performance goals set in each auction. This feature is called "auction at auction".
Smart automated bidding also includes different bidding strategies, such as Target CPA, Target Return on Investment, Maximum Conversion or Increased CPC. Advertisers can use any of these strategies at the campaign, group, or wallet level.
Google and Facebook will provide more local business and software-based advertising support to bridge the gap between local experience and advertisers.
3. Marketable Posts
Although social media posts were introduced to the market two years ago, there will be an explosion of flashing points in 2020, mainly due to easy to use third-party apps and e-commerce marketing technology with class integration.
With more and more Facebook, Instagram, Pinterest subscribers and buying impressions through feeds and stories, e-commerce companies are realizing that the number of e-commerce sales is increasing. What is the effect of increasing traffic on society? According to Instagram, there are one billion active users worldwide and 90% of them follow shopping brands.
Additionally, interactive ads will reduce bounce rates and reduce sales flow as consumers provide a seamless online shopping experience.
4. SEO Structured Data
According to Jumpshot marketing analyst, Google's 49-year searches did not result in clicks in the first quarter of 2019, meaning that half of these searches were lost and traffic was lost. .
Another important change is that organic and SEO efforts are expected to reduce the number of visitors to work.
Google prioritizes rich "visual search" across all of its platforms and devices, allowing visitors to get all the information they are looking for quickly and click on the right results from the right website. Based on a study by Path Interactive, aged 13 to 18, 40 of them will get what they need with richer pieces.
Google's efforts will increase your clickthrough rate and decrease bounce rates. The technical implementation of these rich fragments is a large part of structured data and called "coding charts", which are expected to become the focus of SEO negotiations in 2020.
The good thing about layout coding is that it has reached an easy-to-use stage with more plug-ins for mainstream plug-in platforms such as WordPress and Shopify, which are easy to configure without technical knowledge. Apart from. If you have dedicated blood, you can do this SEO promotion manually through JSON-LD.
Participating emails were one of the biggest trends in digital marketing 2019. Although email has not stopped any time soon, the consumption, design and delivery of email are getting ready. Next year, you'll see more simplified (plain text) email and more interactive email such as Google Amp for Gmail.
5.Interactive email experience
Dynamic or interactive content encourages customer engagement and encourages you to take action over email rather than going to another page to take action. 91% of buyers search for this content online.
Examples of dynamic content include aggregation, testing, scanning, and an active CTA button and calendar event.
6. Multichannel and best social messaging
Marketers find that existing customers, along with more potential buyers, are all over the web and ready to connect directly to their favorite messaging channels. Messaging apps take advantage of this opportunity and provide new APIs for open messages between businesses and consumers.
Applications such as WhatsApp, Facebook Messenger and WeChat are no longer restricted for personal use. While some have limited private APIs such as WhatsApp, when it comes to robots, others, such as Facebook, are more flexible and already get the full marketing technology on the market.
Since the total number of active users on these three channels is 4 billion, more companies are expanding customer engagement channels and will adopt at least 1 to 2 new messaging platforms in 2020. This will enable them to communicate effectively with their audiences and improve their personal personalization strategy. This enables consumers interested in anonymity to communicate directly with the brand and use their favorite channels.
Due to this expansion, the marketing platform is able to create an improved cross-reference model to correctly track maximum data and determine whether it is via Facebook chat or via SMS. There was an exchange. At the end of the day, one of the most difficult problems marketers face is measuring affiliation with referrals that they actively or actively participate in. Multi-channel social messaging will implement local solutions to this problem.
7. Simplified Marketing Automation and Better Integration
According to Forrester, annual spending on marketing automation is expected to reach $ 25 billion by 2023.
Spend the year marketing automation in 2023
Although you will hear new buzz words in 2020, such as AI-based marketing automation, these capabilities will not deliver on their promises until at least the end of 2021.
The MA Tempered Campaign and One-Point Integrated Solutions 2020 will follow. The reason for this is that marketers see a hindrance in the marketing process due to the amount of work required to carry out a particular campaign.
For example, running a paid advertising campaign requires several components such as a landing page, template, and data platform before running the workflow. Not to mention that analysis and data consistency require external processing and require manual work. The process is based on at least 3 tools that interact with each other, as well as do a lot of extra work whenever they want to start a new campaign.
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