Latest trending digital marketing stats we’ve seen this week in 2020

Latest trending digital marketing stats we’ve seen this week in 2020

Your stats for this week include CX, Voice Search, Game Industry and Top Marketers Goals.

For more marketing stats, don't forget to take a look at Ecstasy's Internet Statistics Database.

Without further ado, let's get started!

In 2019, Bido Duros Voice Assistant collected 4 billion voice inquiries

According to Quest Inc. Alpha, in 2019 Bedo Duros, an AI technology that turned any device equipped with headphones and microphones into a smart device, has revealed 4 billion voice inquiries through its voice assistant.

The brand dominates the search industry in China, with recent results showing that it receives around 190,190 million active users (25% year-over-year) through its various search platforms on mobile and desktop devices.

Baidu's success in the competitive search market was a bit of a rollercoaster tour. After seeing a record low share price last year, it has since risen 50 to two months, while advertising revenue has decreased 9% year-over-year.

However, Baidu has the ability to compete with major rivals such as Alibaba and Xiaomi, and even their global counterparts such as Google, who had improved their market share in smart headphones last year. Dredge Bedouins

Baidu has brought down smart speakers from the "price war". Why do they believe technology is commercially viable?

CX-led companies are three times more likely to raise their business goals for 2019 than their counterparts

According to the Acceleration Index and Adobe Experience: 2020 Digital Trends Report, global companies have three times more experienced customers than their counterparts that exceed their 2019 business goals.

Ordinary companies are likely to give up their business goals, or are less likely, however, most companies (78 78%) are still able to achieve or exceed their goals. Failed

Adobe and index of excellence experience

The data collected suggests that even if there are two competing companies of the same size and to offer similar products within the same sector, CX as an important marketing strategy, to reduce financing and customer loyalty. Importance of

The survey described CX leaders as "advanced customer experiences according to strategy and technology", and for leaders to remain, companies must develop and maintain capabilities in this area. You should pay attention.

Only 28% of marketers recognize data quality as a top priority

According to Nielsen's Annual Marketing Report 2019-2020, only 28% of the global market place data quality as top priority. In the Global Marketing Campaign Priority Survey, it ranked fourth in terms of target audience (53%), ad design (37%) and audience (31%).

This is despite the increasing importance of accurate data in marketing, which can determine the development of marketing ideas, and thus influence future decision-making. Therefore, it indicates that more educational resources need to be updated on the importance of data quality for successful implementation of long-term marketing strategies.

The gaming industry is expected to cost $ 300 billion by 2025, creating opportunities for brands

Global data research predicts that the gaming industry will be valued at $ 300 billion by 2025, providing more opportunities for brand activation in the region.

In 2018, it was valued at $ 130 billion, with more data reported that the sport is currently experiencing a comprehensive annual growth rate of 13% - and slowing in 2020. There is no sign of his presence.

This growth has seen brands that frequently work in sports influencers as well as popular video games, in addition to increasing diversity in the industry. For example, Fortnite-influenced Tyler Blanc introduced a limited selection of lipsticks in association with the Honor of Kings game in association with Adidas and MAC cosmetics.

There is no doubt that as the sport's popularity and global prices continue to rise, the brand will benefit from its strong audience, as partnerships become more and more popular to watch.

Only 20% of Maritech decision makers believe their organization is effective in winning new customers

Recent reports by Bluecore and Forrester showed that only 20% of decision makers in the US and European retail market believe that their organization is effective in winning new customers. It aims to achieve an important marketing objective despite its classification of "new customer earnings".

In addition, half of the respondents revealed that they spend less than 30 percent on achieving their most pressing goals.

The data shows an increased focus on customer-centric goals to accommodate current upheavals in the retail industry and to meet consumer expectations. However, it seems that there is only a short time to work towards achieving the goals, and the question arises as to whether the brand will be able to achieve them in the long run.