Digital Marketing

Digital Marketing

What is digital marketing?

Digital marketing is the use of the internet, mobile devices, social media, search engines and other channels to reach consumers. Some marketers see digital marketing as a completely new venture that requires a new way of reaching consumers and new ways of understanding consumers with traditional marketing.

Understand digital marketing

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is increasing and includes search results ads, email ads, and advertising tweets. All of this includes customer feedback or marketing with a mutual interaction between company and customer.

Internet marketing (like the Internet) is different from digital marketing. Online marketing is advertising that is completely placed on the Internet, while digital marketing can be done on the phone, on the subway platform, in a video game or via a smartphone app.

In digital marketing advertising, advertisers are generally referred to as sources, while targeted advertising members are generally referred to as recipients. Sources are often aimed at very specific and well-defined recipients. For example, after extending the night hours to most of their locations, McDonald's had to take those words out. It was aimed at shift workers and travelers through digital advertising, knowing that they had made a significant contribution to night business. McDonald's encouraged her to download the new Restaurant Finder app, which featured ads on ATMs, gas stations, and websites that often encouraged her customers to stay up all night. To repeat.

Digital marketing channels

Internet marketing: The website is the focus of all digital marketing activities. Only this is a very powerful channel, but it is also a required resource for many online marketing campaigns. The website must present the brand, products and services in a clear and memorable manner. It should be quick, easy to use, and easy to use.

PPC advertising: With PPC advertising, you can reach Internet users on a variety of digital platforms via paid advertising. You can set up PPC campaigns on Google, Bang, Linkedin, Twitter, Pinterest or Facebook and your ads can appear to people who are looking for terms related to your product or service. PPC campaigns can segment users according to their demographics (age, gender, etc.) or even according to their specific interests or locations. The most popular PPC platforms are Google and Facebook ads.

Content Marketing: The goal of content marketing is to reach potential customers through the use of content. The content is usually published on a website and then advertised via social media, email marketing, search engine optimization or pay-per-click campaigns. Content marketing tools include: blogs, e-books, online courses, charts, podcasts and webinars.

Email Marketing: Email marketing remains one of the most effective digital marketing channels. A lot of people mistake email marketing for spam emails that we all receive every day, but that's not the subject of email marketing. Email marketing is a way to communicate with potential people or people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists, and can then use email marketing to convert customers into customers through customer acquisition.

Social media marketing: The main goal of the social media marketing campaign is to create brand awareness and social trust. However, if you delve deeper into social media marketing, you can use it to attract potential customers or even direct sales channels. You can use the mode.

Affiliate Marketing: Affiliate marketing is one of the oldest forms of marketing, and the Internet has breathed new life into this old willingness. With affiliate marketing, you advertise other people's products and receive commissions when selling or pitching leads. Many well-known companies like Amazon have affiliate programs that pay millions of dollars a month for websites that sell their products.

Video marketing: YouTube has become the second most popular search engine, and many consumers turn to YouTube for a little relaxation before deciding to buy. There are many video marketing platforms on which you can run video marketing campaigns, including Facebook, Instagram and Vimeo videos.

SMS: Political parties and candidates use SMS to send positive information about their candidates and negative messages about their opponents.

Digital Marketing Challenges

Digital marketing poses special challenges for our buyers. Digital channels are growing rapidly, and digital marketers need to keep track of how these channels work, how recipients use them, and how these products can be effectively marketed. Use. In addition, it has become more difficult to get the recipients' attention as the recipients grow faster due to competitive advertising. Digital marketers also find it difficult to analyze the wide range of data they collect and then use that information for new marketing efforts.

The challenge of collecting data and using it effectively underscores the need for a new marketing approach based on a new understanding of consumer behavior in digital marketing. For example, the company needs to analyze new forms of consumer behavior, e.g. B. Likes on Facebook and Twitter on Twitter.